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Founded in , Zerodha is known for its discount pricing model and innovative use of technology. The company claims to be "India's first discount brokerage"  having debuted the " discount broking " model in India that is popular in developed markets.
Instead, a flat fee of a maximum of Rs: In December , Zerodha became the first Indian stock broker to offer brokerage and commission-free equity investments. In early , Zerodha launched " The Rupee tales ", a Box set of five illustrated financial literacy books for children. Authored by Karthik Rangappa,  the books have received critical acclaim.
Launched in December , Kite Connect is Zerodha's Platform as a service API that enables companies to rapidly develop and deploy stock trading platforms  without the complexity of building technological, operational, and regulatory stock broking infrastructure. Zerodha launched "Coin", its mutual fund platform, in March It offers commission-free direct mutual funds to end users. In , Zerodha launched a free-for-all financial literacy program called Zerodha Varsity .
There are over 9 modules on Stock Markets ranging from basics of the markets going all the way to explain advanced trading and investing strategies, market taxation, etc. From Wikipedia, the free encyclopedia. Zerodha Type of site. Nikhil Kamath - Chess to derivatives, all in a day's work". The Hindu Business Line.
The Times of India. How the Bootstrap Champ Zerodha is taking investment to the masses". The New Indian Express. Retrieved from " https: Brokerage firms Financial services companies of India Companies based in Bangalore Online brokerages.